Thanks for watching the music. Continuous tension. The first article is about how the Internet changes music little by little.
First, the Internet has changed the music industry model. As a music carrier in the industrial age, the copyright-sharing system based on album sales will collapse. Music is free to listeners, and copyright owners will earn revenue from indirect channels (advertisements, concerts, licensed products, licenses, etc.) by influencing viewer behavior. At the same time, music will be further integrated with movies, television, online video, theme parks and other entertainment industries. Second, changes in the behavior patterns of Internet users are gradually affecting the aesthetic orientation of music. From China to Europe and the United States, music is usually faster, more noisy, and happier than it was 20 years ago. This is because:
The competition for audience attention is more intense, and songs need to convey more information in a shorter period of time to attract more interest.
Fragmented information can lead to a piecemeal experience that raises the viewer’s perception threshold (in short, everyone’s taste is heavier).
With the improvement of material living standards and the dramatic increase in urbanization, the mainstream audience of popular music lacks uncertainty about the future of 20 years ago and the incompatibility of urban life. Everyone is happier, music (true or fake) is happier (or at least looks like it)