DNP develops a hologram with animation effect to increase brand security.


DNP develops a hologram with animation effect to increase brand security.

Large Japan printing co., LTD. (DNP) developed a new hologram, whose three-dimensional quality is close to that of an animated image. The company began selling the new product on September 1, focusing specifically on companies that strengthen security measures against counterfeits and products.

[development background]

In recent years, because of the fake certificates, credit card and id card, and imitation and brands, including pharmaceuticals, auto parts, clothing, the company has experienced more financial and reputational damage, accessories, cosmetics, electrical appliances, and groceries. Major efforts have been made to take effective measures. Holograms require special equipment and technology in the manufacturing process, and use credit CARDS and coupons, as well as commodity security seals as an effective anti-counterfeiting technology.

Embossed holograms * 1 is widely used, but some of them are simply designed and forged holograms are found. The simple contrast with the original makes it relatively easy to distinguish the authenticity of the hologram, but there are also fake holograms that slip through store security to the shelves.

The result is that holograms are harder to forge than existing models and can be easily identified at the cash register. These calls also include the need to be able to verbally explain the functions of real holograms to store staff.

DNP developed this new hologram to meet these requirements.

[new holographic features]

[1] field judgment of authenticity.

Compared with the existing relief hologram, this new hologram is a lippmann hologram * 2 with superior spatial quality. The new hologram shows the real 3d image, which is very similar to the animation image, because different images are displayed when the Angle of view is moved vertically or left or right. Holograms are used for anti-counterfeiting purposes, because the mobile display can easily determine whether holograms are true.

[2] it’s very hard to copy.

Photograph due to the need for multiple models, and the image data are recorded in a special materials used for manufacturing, therefore with the existing used in the manufacture of the model, the photographic technique and exposure than Lippman hologram need higher technical knowledge and technology; All this makes the new hologram very difficult to counterfeit.

[3] DNP process helps to reduce costs and compatibility with various products.

The image transformation type lippmann hologram presents high technical challenges, requiring high labor and time commitment, resulting in increased costs and limited compatibility options. On the internal basis, DNP has successfully developed the equipment needed to automate the reproduction of the original hologram from the model. This process was initially done by hand, and by automating the process, DNP made it possible to reduce costs and make new holograms compatible with various mass-produced products.

[4] compatible with a variety of commodity formats.

The new hologram format is compatible with three commodity formats; Label, transfer foil and anti – theft label.

[price and sales target]

The new holograms cost about 6 yen each, including 2 million 15 x 15 mm back gum tags.

The DNP plans to sell new holograms, such as credit CARDS and id CARDS, in the next three years, as well as security measures for goods brands, including measures to prevent the flow of counterfeit goods.

In addition to the model, DNP USES pre-recorded motion images and computer graphics to develop motion holograms and commercialize these developments early on.

* 1 relief hologram.

Uv curable resin is usually applied to the film, the surface of the tiny concave and convex patterns recorded the ripples of the light. The method is superior to the lippmann hologram in terms of mass production and cost, and is widely used in the design of credit CARDS, merchandise coupons and magazine covers.

* 2 lippmann hologram.

The optical polymer layer is applied to the surface of the membrane, and the refractive index is changed by changing the concentration of local components to cause the optical interference phenomenon. Because it can express three – dimensional perspective, compared with the relief hologram, this treatment has excellent design quality. It is also very difficult to fabricate and expose holograms based on the advanced technology required for production models, which makes it necessary to install specialized devices during the replication process.


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