‘smart bomb’ : inside the video game industry.
Just as his mother called him CliffyB or Clifford Bleszinski is preparing to hold a seminar called “the future looks bright”. This is the electronic entertainment expo held in Los Angeles, California in May 2001, the world’s largest video game industry gathering. Like anyone with television, CliffyB knows the importance of reinventing the public eye. He turned around in front of the mirror in the man’s room. White suit, white snake shoes, hair bleached to match. Although it looks great, but he believes that, despite the fact that his arms and legs are dressed in a suit, his thin chest of a black shirt and tie, the hair of his head covered a layer of light color, golden color more than white.
Ten years ago, CliffyB was the kid on the school bus. He poured coke over his head, chewing gum on his hair. In his turn before the game designer in the garb of a pimp, qualicoat fe is a acne,,, sad family, child, small towns in the low position in life and full of unbridled anger – this feeling many years after he was very sympathetic, though secretly and video game enthusiasts Eric Harris and dylan koehler Byrd, 1999 trademark is not appropriate, he killed their classmates in 1999, their dining room, and then their own Columbia high school in Littleton, Colorado. It still leaves Cliffy’s eyes in tears to think about it – not only the horrors of the children who have lost their lives, but also Harris and Klebold, who have done it alone. Cliffy thinks he knows how they feel.
Yes, that was it, and that’s it. At the age of 26, CliffyB was the chief designer of Epic Games, a nine-year veteran of the industry, and the co-creator of Digital, a successful first-person shooter. This year is the year when U.S. videogame sales surpassed box office receipts, which the industry considers to be a passport to success. Since the days of the space invaders more than a decade ago, people who haven’t thought about video games talk to each other through coffee and The Times: do you know that the video industry has a revenue of $6.35 billion this year? The ads for Sony, Nintendo, Electronic Arts and the Xbox are starting to move from cable channels such as MTV2, Nickelodeon and TechTV to prime-time networks. Billboards for popular games such as grand theft auto III are competing with movies on street corners. Farmers all over the world woke up, amazed at the rise of the media they knew nothing about.
The electronic entertainment expo or E3 is the annual event of the International Digital Software Association, the industry’s main trade organization. The party was set up in 1995, when video games were too big to be part of the consumer electronics show. E3 is the place where game publishers, game console makers and related companies show retailers and industry media about upcoming products. As CliffyB likes to say, video games used to be like porn: everyone has a stack under their beds, but no one admits it. In 2001, however, as young people everywhere pulled their consoles and games out of bed, E3 was already in a bigger place than the exhibition. In 2001, it proved that video games were here – and they won’t disappear anytime soon.
E3’s Los Angeles convention center has huge halls and corridors lined with monitors, banners and speakers. The noise is deafening, and their bleating and blinking can cause seizures. Spielberg’s “minority report” in the full size model of futuristic lexus crouch under its network like spiders, escalator protection to the main hall, and composed of 16 or so huge flat screen matrix make the images from the video games upcoming film. The demonstration was played over and over again, and Tom cruise was constantly dealing with the attackers wearing jetpacks. On the wall across the aisle, digitized Ewan McGregor shows his lightsaber at the upcoming Star Wars game show. Although the lucasfilm”
If you don’t know that Cliffy introduces a new look at every industry gathering, you probably won’t recognize him immediately at the 2002 game developer conference. This year, CliffyB’s hair was brown and had been combed into his face since ER George clooney was 88 years old. He was wearing a silky shirt and a black leather jacket. A heavy silver chain lay on his neck. Cliffy is well polished, like a New Jersey man going to a dance club in Manhattan. He is outside the fairmont hotel bar in SAN jose, calif., which is the headquarters of the game developers conference. In march of this year, when it was rumored that Booth Babe was suspended, and almost exactly one year after taking part in GDC, the GDC was different from San Diego’s E3 from Hollywood, a very powerful event. E3 may be for the company, but the GDC is for developers. For is about to reach the level of cultural critical industry, it is hard to imagine that a developer can maintain a strong sense of community, but the activities of the bald, fashionable twenty-nine organizers Alan Yu is doing his best to do this. He has a dream of a video community that crosses cultural, geographic and corporate boundaries. He has attracted designers from Japan, Hong Kong, Italy, Scotland, France and Britain. The E3 may shock and awe to show the spread of the video game industry, but the GDC has opened a door to those who are thriving. The fashionable twenty-nine-year-old organizer is doing what he can to achieve that goal. He has a dream of a video community that crosses cultural, geographic and corporate boundaries. He has attracted designers from Japan, Hong Kong, Italy, Scotland, France and Britain. The E3 may shock and awe to show the spread of the video game industry, but the GDC has opened a door to those who are thriving. The fashionable twenty-nine-year-old organizer is doing what he can to achieve that goal. He has a dream of a video community that crosses cultural, geographic and corporate boundaries. He has attracted designers from Japan, Hong Kong, Italy, Scotland, France and Britain. The E3 may shock and awe to show the spread of the video game industry, but the GDC has opened a door to those who are thriving.
In early march, about 12,000 game developers from around the world dropped in downtown SAN jose, a four-story block, just before E3 began its frenzied scramble for months. They fill every hotel in the area, every meeting room in the convention center and every ballroom in the fairmont hotel. Sunken hotel lobby from morning until late at night are filled with designers, programmers, producers, animators, audio engineers, writers and independent studio chief executive – everyone needs introducing modern video game.